A/B Testing Link Shortener

Settling for average conversion rates? Start experimenting.

Optimize Your Links

The "Best Guess" Marketing trap

You have two landing pages. You think the blue one is better, but you don't know. Choosing blindly means leaving money on the table. Most marketers assume incorrectly what their audience wants.

Scientific marketing made simple

Create one XFWD link that splits traffic automatically.

⚖️ Split Traffic: Send 50% to Page A and 50% to Page B.
🍪 Sticky Sessions: If a user clicks twice, they see the same version. No confusion.
🏆 Pick the Winner: See which variation drove more sales in your dashboard.

Experiment Results

Variation A

2.4% Conv.

👑

Variation B

4.8% Conv.

A/B Testing Comparison

Feature	Manual Method	XFWD
Traffic Splitting	Requires Developer	Automatic (50/50)
User Consistency	Cookie Setup Needed	Sticky Sessions
Cost	Dev Time $$$	Included

Glossary: A/B Testing

A/B Testing (or split testing) involves showing two or more variants of a page to different segments of website visitors at the same time to determine which one performs better. In link shortening, this happens at the redirect level—splitting traffic between two different destination URLs.