Link Conversion Tracking

Stop optimizing for clicks. Start optimizing for revenue.

Measure Real Impact

Clicks don't pay the bills

You have 1,000 clicks from TikTok and 500 from Instagram. But which one drove the sales? Without conversion tracking, you might be scaling the wrong channel and burning money on low-quality traffic.

How server-side tracking works

XFWD attaches a unique tracking ID to every visitor. When they purchase, your site sends a simple signal back to us.

🔒 Privacy First: No invasive 3rd-party cookies.
🎯 Accurate: Unaffected by ad-blockers that kill client-side pixels.
💸 Value Tracking: Record the actual dollar amount of every conversion.

// Your Backend Code
POST https://xfwd.link/api/track/conversion
{
"track_id": "xfwd_12345",
"event": "purchase",
"value": 49.99,
"currency": "USD"
}
>> 200 OK: Recorded

Tracking Method Comparison

Feature	Client-Side Pixels	XFWD S2S
Ad Blocker Resistant	No (Often Blocked)	Yes (100% Accuracy)
Privacy Compliance	Difficult (Cookies)	Built-in (No Cookies)
Implementation	Code Injection	Simple API/Webhook

Glossary: Conversion Tracking

Conversion Tracking is the process of counting meaningful actions (like purchases, signups, or downloads) that occur after a user clicks on a link. Unlike simple click tracking, it connects the initial interest (the click) to the final business outcome (the sale), allowing for calculation of Return on Ad Spend (ROAS).