Branded Link Shortener

Turn xfwd.link/Xy7z9 into xfwd.link/your-brand.

Create Vanity Links

Why random links look like spam

Users are hesitant to click on `bit.ly/3g5H1k`. It looks suspicious, generic, and tells them nothing about where they are going. Generic links have up to 34% lower click-through rates (CTR).

Trust is the new currency

With XFWD, you can customize the back-half of your URL (the slug).

🏷️ Descriptive: xfwd.link/summer-sale
🗣️ Memorable: Easy to say on a podcast or type from a billboard.
✨ Professional: Shows you care about the details.

xfwd.link/aB7z9x

⬇️

xfwd.link/black-friday

Branding Value Comparison

Metric	Generic Link (bit.ly/xyz)	Custom Slug (xfwd.link/sale)
Click-Through Rate	Average	+34% Higher
Brand Trust	Low (Spammy)	High (Professional)
Availability	Often Taken	Monitor & Reserve

Glossary: Custom Slug

A Custom Slug (or vanity URL) is the customized part of the URL that comes after the domain name. Instead of a random string of characters generated by the system, it is a human-readable word or phrase chosen by the user to increase trust and click-through rates.