Device Targeted Link Shortener

One link for everyone. Perfect destinations for every device.

Create Smart App Links

Why send iOS users to the Play Store?

You have an app on both stores. You share two links: "Download for iOS" and "Download for Android." Half your users click the wrong one. Every extra click reduces conversion by 50%. Friction kills app installs.

How to redirect iPhone users to the App Store

User Agent: Mozilla/5.0 (iPhone; CPU iPhone OS...)
>> Target: itunes.apple.com/app/id123

User Agent: Mozilla/5.0 (Linux; Android 10...)
>> Target: play.google.com/store/apps...

XFWD detects the user's operating system (iOS, Android, Windows, macOS) instantly.

📱 iOS → App Store
🤖 Android → Google Play
💻 Desktop → Your Landing Page
📊 Analytics → Track installs by OS

Device Targeting Tools Comparison

Feature	Branch/Appsflyer	XFWD
Device Redirects	Yes	Yes
Setup Complexity	High (SDK required)	Low (Just a Link)
Cost	High (Per install)	Flat Monthly

Glossary: Device Targeting

Device Targeting is a routing technique where a single URL sends users to different destinations based on their device's operating system (OS). This is essential for mobile app marketing allowing a single "Download App" button to work seamlessly for both iPhone and Android users.